how we think about
branding
brands as powerful tools in society
To build great brands, it is helpful to understand how people and businesses use them.
Sun Day Red Rises: Tiger Wood's New Brand
This case study breaks down all of the hidden meanings behind Tiger wood's new brand
SOLO STOVE "SMOKELESS CAMPAIGN": a cautionary tale
As brands chase virality, remember that going viral doesn't always translate into sales
the psychology of risk in marketing
Every purchase comes with uncertainty for the customer, your job is to lower it
what exactly is strategy?
strategy is the art and science of managing advantages and disadvantages
MASTERING THE ART OF BUSINESS SUCCESS: Three Key Strategies
How to design and deliver value, as well as create and capture demand.
Unlocking the Power of Resilience and Confidence in Business
Confidence isn't necessarily a prerequisite to embark on a new journey. Just be brave.
Effective Branding for Small Businesses: Lessons from the Giants
This article offers branding lessons from big brands to small businesses.
AMPLIFY YOUR MESSAGE: Getting the attention of the right people at the right time
Before you can sell anything to anyone, you must earn their attention. We show you how.
Branding in the Digital Era: The Battle Between Authenticity and Signaling
Learn about the difference between 'mirror brands' and 'window brands' and 'window brands'
effective marketing strategies: navigating the pitfall of goals vs. outcomes
Defining and connecting marketing goals with expected outcomes is a common challenge.
23 lessons we learned from our guest on season 02 of empath-led
The Empathy-led podcast has learned from guests, fostering a empathetic world.
5 proven strategies for a smoother customer experience
Understanding human behavior isn't about manipulating it but resonating with it.
why brand purpose is crucial for business success
How to use your brand purpose to create a competitive advantage and stand out
simplify your way through sales growth
The secret to marketing is helping customers find the path of least resistance
how to create enduring competitive advantage
The best way to create a competitive advantage is to have a clear guiding philosophy.
case study: azira foundation
How we helped a nonprofit raise money without compromising its values.
no brand is an island: brands exist in the context of people’s lives.
No brand is an island. Brands exist in time, space and within the collective consciousness
why branding is a powerful tool to grow your business
Business is a game of alignment. Brand is your most powerful tool for creating alignment.
the most effective way to retain great employees
While money is powerful tools to attract employees, it's your culture that retains them.
five compelling reasons to brand your small business in 2022
great brands are built on a foundation that cost no money to build but require investment
three ways to win in business
You're likely not the only option in your market. You need a competitive advantage.
day trading attention
day trading attention means getting the most attention at the lowest cost
the greatest comeback story of all time
Brands are intangible and elusive. They rely on tangible elements to come alive.
the metaverse: pushing the boundaries existence
The Metaverse is the next iteration of our longing for a more expansive human experience.
what's the metaverse?
The Metaverse is the next iteration of the internet set to redefine human experience.
three easy ways to improve sales
With empathy for customers, we realize that their biggest cost isn't money but uncertainty
empathy-led value creation
Maximizing business value doesn't always add value for the customer. The reverse is true.
empathy-led business
At grio, we are creating an empathy-led framework to help clients escape their egocentric
marketing fallacy
Not spending money on promotion doesn't mean you're not spending money on marketing.
the difference between branding and marketing
Branding takes a long-term view, while marketing focuses on the short term.
the purpose of brands in civilization
brands too are time capsules that capture the essence of civilizations in a moment in time
empathy-led selling
When it comes to sales, convincing people is not at all a part of the job description.
purpose is about responsibility
The more a company expands its circle of responsibility, the bigger its purpose.
welcome to web 3.0
What's all the buzz, optimism and skepticism around blockchain, NFTs and the metaverse?
empathy is practical
At grio, we really think about empathy in business in a very practical way
why you should invest in building a brand
Branding is the most important investment if you want to build a sustainable business.
Facebook goes Meta
Mark Zuckerberg announced this week that Facebook will change its name to Meta
build an empathetic brand
our vision at grio is a world with more empathetic leaders, organizations and brands.
the art and science of pricing
Don't charge your worth. People don't pay full price because you are worth it.
branding small businesses
To brand you small business, learn from big brands and use your size as a strength.
learn to compete like an empathetic brand
Empathetic brands don't treat their competitors as enemies but allies.
how to build an authentic brand
The rise of value-driven consumers require we build authentic brands-- from the inside out
What exactly is a brand?
When image and perception are aligned, the brand is coherent and strong.
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