THE GRIO WAY: Empathy-led Strategy
We amplify voices, build brands and champion causes that improve the human condition
To make the biggest impact, our goal is to partner with the people, companies and organizations solving the world’s toughest problems and leading humanity’s most important causes. Our mission is to advance theirs. We need more to join the movement, so our vision is to fill the world with more empathetic leaders, organizations and brands.
our promise
At grio, we lead with empathy in every facet of our business. An empathy-led approach to consulting requires that we continually ask ourselves: what’s best for our clients? We know that many of the answers will be counterintuitive, scary and costly. But we will bravely and boldly act on the answers we find based on the singular belief that, in the long run, customer value and shareholder value will always align. We will sacrifice our desire for universal appeal and we will specialize, on behalf of our customers. We will create true partnership with our clients, where trust and collaboration are the cornerstone, and where our interests align over the long term. We will be rigid in our philosophy but flexible in our execution to accommodate our clients unique needs and sets of circumstances. We will deliver exceptional customer service and experience, because we understand that value isn’t the difference between quality and price. It's overall satisfaction.
our process
There's usually a gap between where a company is and where they aspire to be. Closing that gap requires vision but it also requires great execution and clear process for how to from here to there.
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IMMERSION
We start up listening deeply and intently
. Stakeholder questionnaires and interviews
. Customer surveys and focus groups
. Workshops and listening sessions
. Market research and cultural analysis
strategy
Bonfire Sessions to uncover your
. Brand purpose and Mission
. Vision and Values
. Brand positioning and promise
. Brand identity and visual language
MESSAGING
We shape a bold brand narrative that aligns your voice with your vision
. Storytelling and Stories mapping
. Communication playbooks
. Content and social media pillars
. Campaigns framework
ACTIVATIONS
We help you show up with consistency and coherence
. Touchpoints and collateral designs
. Content production
. Culture books and employee trainings
. Marketing campaigns
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We are first and foremost creative problem solvers. We leverage the power of empathy-led marketing to help our clients reach their goals. Let us know how we can help.
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