WORK

Fundamentally, the purpose of a business is to create value, for its employees, customers, and society at large. And while those who manage to create said value are rewarded for their unique contributions, many fail in the attempt. In fact, on average, 50% of all businesses fail within the first five years. To say that starting a business is a risky venture is an understatement. Not only is the outcome very uncertain, but the road to success is often littered with obstacles and challenges that constantly threaten the survival of the business. Those who ultimately choose this tumultuous path must have a different perspective of the risk. While most see danger, they must see opportunity. They must recognize that, as Peter Drucker once said, all profits come from risk. And it’s therefore not something to eliminate because it’s the very path to success. As the saying goes, the road to success is paved with risk. But at Dthree we only partially agree with that statement. We believe that the road to success isn’t so much paved with risk, as it is with risk management. Entrepreneurs must effectively manage uncertainty and threats to fulfill the realization of their vision. And we want to support them in their entrepreneurial journeys. Our mission is to help SMBs manage risk and effectively use technology to maximize opportunities. We choose to support small businesses because we’re endlessly inspired by their passion for their craft, dedication to their customers and commitment to their communities. And as a small business ourselves, we can relate with their struggles. Ultimately, as lofty as our own ambitions may be, our purpose is simple: to assist small businesses in the creation of value.